Redefining Loyalty as Part of the Overall Brand Experience
By focusing on loyalty as a long-term investment, brands can foster deeper connections that drive sustained growth and lasting brand advocacy.
What Customers Value Now and How Brands Can Adapt
Brands with a customer-focused, agile, and forward-thinking approach will better meet current and future demands.
Creating Emotional Resonance in Your Brand Experiences
Consumers are more discerning than ever, and their choices are deeply shaped by emotions such as trust, belonging, and identity.
Why Brands Need Agencies That Are Strategic Partners, Not Service Providers
Brands now require partners who not only have the right expertise but also understand the broader business context in which they operate.
Humanizing Personalization in an AI-Driven Era
Brands that blend AI’s capabilities with human insight will not only stand out but also create experiences that truly resonate with their customers.
Why Smaller Agencies Deliver Big Results: 5 Key Advantages
The most enduring partnerships are built on trust, shared vision, and the ability to grow together.
Employee Advocacy: Unconventional Ways It Shapes Brand Experience
The future of your brand lies in the hands of those who live it every day—your employees. Let their advocacy lead the way.
Prioritizing Customer Experience Quality: What Brands Need to Do Now
Brands today have an opportunity to rethink their approach to customer experience and set new benchmarks in their industries.
Cracking Customer Motivation: The 'Why' Behind Exceptional Customer Experience
Companies must tightly align their experiences with the underlying emotional motivators driving customer behavior to earn enduring loyalty and advocacy.
Salient Global Adds CFO to its Leadership Team
Chris Romo joins Salient’s leadership team as Chief Financial Officer.
The Human Touch: Integrating Human-Centric Design into Your Brand Strategy
In our era of infinite choices and limited attention, brands that take the time to truly know their audiences and prioritize rich, intuitive experiences will be the ones that forge enduring, profitable relationships.
Salient Global Hires Brand Design Lead to Unite Strategy and Design for Enhanced Brand Experiences
Jay Byrnes will head brand design for Salient’s brand experience business.
Salient Global Adds Strategic Hire to Lead Growth Across Its Network
Tyler West will spearhead growth across the Salient Global network of agencies.
Driving Growth Through Connected Experiences Across Brand, Customer, and Employee
For brands, every interaction — from the frontlines to online — is an opportunity to build trust, cultivate loyalty, and ultimately, fuel sustained success.
We Led a Gen Z Humor Training for a Client. Here Are Three Things I Learned.
There IS a place for brands in this dark and frightening world.
2024 Brand Blueprint: Navigating the Future with Confidence
Six key trends shaping 2024 and a roadmap to unlocking unparalleled brand success in the year ahead.
From Good to Great—Three Ways to Future-Proof Your Public Relations in 2024
The world of PR may be changing, but the foundation of good public relations and brand storytelling isn’t.
PRWeek Names Candor One of the Best Places to Work
Oklahoma agency Candor was honored among nine small firms nationally.
Salient Global Names Tricia Ewald As New CEO
Salient’s Global President is named CEO this month.
For Communications Leaders, Stakeholder Buy-In Is Critical. Three Signs You’re on the Right Track.
Stakeholder buy-in is fundamental in a successful communications plan—whether internal or external—not simply because it signifies a “job well done,” but perhaps more importantly, because it has larger and more impactful implications on the greater organization.