Slightly Smarter On … Dupes 🧐
Online ubiquity coupled with the rise of fast fashion and next-day delivery has permanently altered consumer spending and behavioral habits, and dupes have now entered everyone into the race for social and cultural relevance. So, how should brands respond?
Salient Global Establishes Advisory Board with Industry Veterans Across Product, People, and Growth
Creation of advisory board brings renowned experts to advise Salient’s leadership team.
Salient Global Launches Loyalty Agency Hydrate to Bolster Its Network of Digital and Data-Driven Marketing Companies
The addition of Hydrate adds loyalty, CRM, and data-driven marketing experience to Salient’s expanding stable of agencies.
Everyone Shifts - a timecraft Podcast: Bryna Corcoran on Marketing in the Golden Age of Social Media
Bryna Corcoran talks to us about Lyft’s social media strategy, connecting through culture with Pete Davidson and why ongoing education is such an integral part of leadership.
Salient Global Welcomes Award-Winning Agency Candor into Its Network of Data- and Digital-Driven Marketing Companies
Signing of definitive purchase agreement boosts Salient’s PR, Public Affairs, Social and Production Capabilities. Candor Ggains access to leaders in data tech, leading creative and customer experience.
Employee Engagement Has Changed: Three Questions Leaders Can Ask Themselves to Ensure Their Message Sticks.
The ability of leaders across organizations to impact the everyday experience of their workforce in ways that drive trust, collaboration, and, ultimately, growth, requires the development of smarter strategies that create authentic engagement, inspire action, and deliver results.
The (Future) Impact of Generative AI on Marketing
Artificial intelligence has real-world applications that will make the day-to-day tasks of marketing practitioners easier, more efficient and more seamless, and could soon go from experimentation and novel use cases to common, popular tactics and even best practices.
In 2023, Leaders Need To Shut Up And Listen To Drive Growth
There is power in doing the work to discover mindfulness, acknowledging your flaws and biases, and actively listening to the people, data, and other sources of information and insight that can guide you, your teams, and your clients to sustained growth.
Everyone Shifts - a timecraft Podcast: Max Gladysh on Conversational AI
2023 promises to be a transformative year for conversational AI, but it's been in the works for decades. How will this shift affect our daily lives? How can brands implement it? Will it take down Google!? We dig in with Max Gladysh, Co-Founder, BotsCrew.
How Data Will Shape Marketing in 2023
While data will persist in shaping our world in 2023, data itself isn’t the end goal—it’s how you use it that facilitates growth.
16 Trends Marketing Agencies Need To Prepare To Leverage In 2023
As a new year begins, marketers are predicting which trends will matter the most and placing their bets (and budgets) on those they believe will show the most return on investment.
Four Ways to Build Trust with Your Teams
In today’s still largely remote work environments, a leader’s ability to build trust is a critical component of organizational success and growth.
Lessons From Launching A Startup Agency Business In 2022
Here’s what I—and our team—have learned at this first milestone of what has already been a remarkable journey.
Marketing’s Big Shift: How Your Brand Can Lead the Way From Engagement to Fractional Ownership
How brands engage their customers and how we, as consumers, interact with them is beginning to change.
15 Ideas To Help Brands Leverage TikTok For Search Marketing
Brands now have another algorithm to worry about: TikTok is supplanting Google as the top search engine among the Gen-Z demographic.
Everyone Shifts - a timecraft Podcast: Dori Bright on the Future of How We Buy Stuff
Say the words payments processing and eyes glaze over. Yet this complex process has started to replace cash and may replace it even further with emerging crypto currencies.
Building Budgeting Courage for 2023 and Beyond
With so many marketers new to their role and working to bolster their internal reputations and executive rapport, mustering the courage to advocate for doing the things that will make the biggest impact in 2023 can seem daunting. So how can marketers approach budgeting in turbulent times and under immense pressure?
Three Ways Your Brand Can Earn a Higher Return on Loyalty
Many marketers today who rely extensively on programs too often struggle to activate their loyalty strategy in order to realize more than the typically underwhelming, near-term transactional value they offer; the opportunity for brands is to discover the real promise of loyalty.
Considering Buying Ads On Netflix? 15 Experts Weigh In With Their Best Advice
Brands that are thinking about advertising on Netflix need to consider the different positive and potentially problematic aspects of being an early entrant before diving into this new marketing channel.
Everyone Shifts - a timecraft Podcast: Welcome to the (Creative) Jungle with Josh Lohrius, Angela Mears and Jim Paul
In the jungle that is modern marketing, Josh Lohrius (Honeymoon), Angela Mears (Weber Shandwick) and Jim Paul (Weber Shandwick) help us understand why an earned creative approach is the best way for a brand to survive.